Tesla Brand Reputation Strategy.
Tesla, once celebrated as a disruptive innovator, now faces a shifting narrative in the media and public perception. Leadership controversies and increased scrutiny of its brand voice have begun to overshadow the company’s technological breakthroughs and market influence.
We can reframe Tesla as a humble, eco-centric lifestyle brand that spearheads innovation, integrates seamlessly into everyday life, and transcends politics and status.
