Supported national clients across Edelman’s Corporate Reputation and Brand practices, including Delta Air Lines, Sherwin-Williams, and Lululemon. Crafted media lists, pitches, and press materials that secured national earned coverage for the Sherwin-Williams 2026 Colormix launch. Collaborated with cross-functional teams to monitor media, flag coverage, and contribute to briefs and client deliverables in a fast-paced, high-standard agency environment.

Supported corporate, internal, and media communications for BMW Manufacturing, contributing to executive messaging, product storytelling, and stakeholder engagement initiatives. Drafted press releases, internal features, and leadership speeches while assisting with the BMW X3 launch, CES preview, Stakeholder Day, and plant town halls. Collaborated on fleet communications and cross-departmental storytelling to ensure message alignment, media accuracy, and a unified corporate voice that strengthened BMW’s reputation and stakeholder trust.

Collaborated with interdisciplinary student teams to deliver strategy for real-world clients, applying research-driven insights to brand positioning, messaging, and campaign development. Conducted market analysis, audience segmentation, and competitive audits to inform creative briefs and integrated communication plans. Partnered with agency mentors and industry professionals to translate cultural and consumer insights into actionable strategies that elevated client visibility and brand equity.