Edelman Internship Capstone Project 2025.
Vaseline is launching an extension to its current Gel Oil line, the Vaseline Shimmer Gel Oil, further emphasizing its legacy in clean ingredients, skin benefits, and now - its illuminating visual.
This launch marks a pivotal moment for the brand to differentiate itself in a space apart from the product alone – defying skincare’s seasonal norms, competitive value proposition, & unmatched community connection.
