TRUIST Rebranding Strategy.

Our team’s brand strategy for Truist reimagined the bank as a growth partner rather than a transaction facilitator. Centered on the concept “Truist Grow,” our pitch addressed an emerging gap among Gen Z and first-time investors who felt unprepared to manage their finances after college. By repositioning Truist around education, trust, and digital connection, we introduced a scalable platform that turns financial literacy into brand loyalty. The presentation combined consumer insights, data-driven storytelling, and a phased rollout plan to showcase how purpose-led banking can build lifelong relationships and future-focused growth.